Description
Provoke Touch of Silver Shampoo 150ml is an intensive purple toning shampoo specially formulated to help neutralise unwanted yellow and brassy tones in blonde, highlighted, platinum, grey and white hair. Featuring a combination of violet and blue pigments, this professional-inspired colour-correcting shampoo helps restore cooler-looking tones while enhancing the appearance of shine.
Part of the PRO Touch of Silver collection, this brightening shampoo provides a convenient way to refresh your hair colour between salon appointments. The manufacturer reports visible brightening results after just one wash, making it a popular choice for customers who want to reduce the appearance of unwanted warmth.
Why Choose Provoke Touch of Silver Shampoo?
Blonde, grey and highlighted hair can gradually develop unwanted yellow or orange tones through regular washing, environmental exposure and the fading of previously applied colour treatments.
These warm tones can make blonde hair appear less fresh and may affect the appearance of naturally silver or white strands.
Provoke Touch of Silver Shampoo is developed to address these concerns using a combination of colour-correcting pigments.
Violet pigments help counteract yellow tones, while blue pigments contribute to reducing the appearance of orange warmth.
The manufacturer describes this formulation as an intensive brightening treatment designed to refresh blonde, grey and white hair.
Unlike permanent hair colour or bleaching products, the shampoo does not chemically lighten the natural hair pigment. Instead, it helps temporarily correct the appearance of unwanted tones during washing.
The compact 150ml bottle is convenient for occasional toning and customers trying a purple shampoo for the first time.
Key Benefits of Provoke Touch of Silver Shampoo
1. Helps Neutralise Yellow Tones
The shampoo contains violet pigments that help counteract the appearance of unwanted yellow tones in suitable light-coloured hair.
This supports a cleaner, cooler-looking finish.
2. Reduces Visible Brassiness
Its combination of violet and blue pigments helps improve the appearance of blonde hair affected by warm yellow and orange tones.
3. Visible Results After One Wash
PRO markets Touch of Silver Brightening Shampoo as capable of producing visible toning results after one wash.
Actual results depend on the starting hair colour, porosity and application method.
4. Refreshes Blonde Highlights
Previously highlighted hair can gradually lose its cool-toned appearance.
This shampoo helps refresh the look of blonde highlights between professional colour appointments.
5. Enhances Grey and White Hair
Naturally grey and white strands can sometimes develop an unwanted yellow appearance.
The colour-correcting formula helps maintain a more polished silver-looking finish.
6. Supports Natural-Looking Shine
The official manufacturer highlights optical brightening and improved shine as important product benefits.
7. Convenient Colour Maintenance
The shampoo provides temporary toning as part of a regular colour-care routine without requiring another permanent dye application.
How to Use Provoke Touch of Silver Shampoo
For the best results, follow the directions printed on your purchased bottle.
Step 1 – Wet Your Hair
Thoroughly wet the hair and scalp using lukewarm water.
Ensure the roots and lengths are evenly saturated.
Step 2 – Apply Shampoo
Dispense a suitable quantity into your palms.
Adjust the amount according to your hair length, thickness and the areas requiring toning.
Step 3 – Massage Gently
Apply to wet hair and work into a lather using your fingertips.
Distribute evenly through the lengths, concentrating on areas showing unwanted yellow or brassy tones.
Step 4 – Allow the Pigments to Work
A matching UK 150ml retailer recommends leaving the shampoo on for approximately five minutes before rinsing.
Follow the exact processing time printed on your bottle, especially when treating porous or recently lightened hair.
Step 5 – Rinse Thoroughly
Rinse using clean water until the shampoo has been completely removed.
Step 6 – Follow with Conditioner
After toning, use an appropriate moisturising conditioner to support softness and detangling.
Step 7 – Style as Desired
Gently remove excess water and continue with your preferred styling routine.
How Often Should You Use It?
PRO recommends using its brightening shampoo every other wash, according to the official UK product page.
Some UK retail instructions suggest twice-weekly use.
The ideal frequency depends on your hair’s condition, colour and need for additional toning.
For complementary cleansing products, explore the Beauty Fusion Shampoo collection.
Who Is Provoke Touch of Silver Shampoo Best For?
This shampoo is particularly suitable for customers who want to maintain cooler-looking light hair colours.
It may be useful for:
- People with naturally blonde hair.
- Customers maintaining platinum blonde hairstyles.
- Individuals with professionally highlighted hair.
- People with bleached or lightened hair.
- Customers with naturally grey or white strands.
- Those experiencing unwanted yellow tones.
- People wanting to reduce visible brassiness.
- Customers maintaining ash-blonde or silver-looking hair.
- Individuals seeking occasional purple shampoo toning.
The product’s colour-correcting effect depends on the original hair shade, porosity and application time.
Very porous or heavily bleached strands may absorb pigments more readily, so careful application is important.
This shampoo does not permanently lighten hair or replace professional bleaching and colouring services.
Ingredients in Provoke Touch of Silver Shampoo
The official PRO UK website and matching UK 150ml listings publish ingredient information for Touch of Silver Brightening Shampoo.
The formulation has appeared with different ingredient declarations over time, so always check the purchased bottle before treating an online list as exact for your batch.
Acid Violet 43
Acid Violet 43 is a violet cosmetic colourant used in purple toning shampoos.
It helps reduce the visible appearance of unwanted yellow tones in blonde, grey and white hair.
HC Blue No. 2
HC Blue No. 2 is a blue colourant included in the published formula.
It complements the violet pigment system and contributes to the shampoo’s colour-correcting purpose.
Sodium Laureth Sulphate
Sodium Laureth Sulphate is a cleansing surfactant used to remove excess oil, dirt and styling-product residue.
Important: This shampoo is not sulphate-free.
Coco-Glucoside
Coco-Glucoside is a cleansing ingredient that supports the shampoo’s washing performance.
Disodium Cocoamphodiacetate
This surfactant contributes to the overall cleansing and lathering system.
Cocamidopropyl Betaine
Cocamidopropyl Betaine is included in the published ingredient lists and contributes to cleansing and foam formation.
Polyquaternium-10
Polyquaternium-10 is a conditioning polymer used to support improved hair slip and manageability.
Glycerin
Glycerin is a humectant commonly included in cosmetic formulations to support moisture.
Benzophenone-4
Benzophenone-4 is included in published formulations as a UV-absorbing ingredient.
Its presence does not establish an SPF rating or replace sun protection.
Additional Ingredients
UK listings also identify Citric Acid, Sodium Benzoate, fragrance, Glycol Distearate and other ingredients used for formulation stability and product performance.
For official manufacturer information, visit the PRO UK Touch of Silver Brightening Shampoo product page.
For the specific 150ml product and published ingredient declaration, see PRO Touch of Silver Brightening Shampoo at Savers UK.
Always follow the instructions and ingredient information on the actual bottle, particularly if you have known fragrance or colourant sensitivities.
Size and Packaging
PRO Touch of Silver Intensive Brightening Shampoo is presented in a deep purple bottle with a matching glossy purple cap.
Product specifications:
- Brand: PRO
- Collection: Touch of Silver
- Product: Intensive Brightening Shampoo
- Variant: The Original Purple Shampoo
- Size: 150ml / 5.0 fl oz
- Product type: Purple toning rinse-out shampoo
- Hair suitability: Blonde, highlighted, grey and white hair
- Main benefits: Anti-brass toning, colour brightening and shine
- Bottle colour: Deep purple / violet
- Cap colour: Glossy purple
- Label colours: Purple, white and black
- Featured pigments: Violet and blue colourants
- Application: Rinse-out toning shampoo
The front label displays PRO branding, the Touch of Silver collection name and prominent Intensive Brightening lettering.
It also identifies the product as The Original Purple Shampoo and displays its 150ml volume.
The smaller bottle makes it practical for occasional colour maintenance.
Extra Tips for Best Results
Use purple shampoo according to your hair’s toning requirements rather than automatically applying it every day.
Distribute the formula evenly to help prevent patchy pigment deposition.
Follow the processing time recommended for your particular bottle.
If your hair is very porous or recently bleached, consider testing the shampoo on a small section first.
Avoid leaving the product on longer than necessary because additional pigment deposition may create an unwanted violet appearance.
Purple and blue pigments can stain clothing, towels and porous bathroom surfaces, so rinse away splashes promptly.
Avoid contact with the eyes and rinse thoroughly if accidental contact occurs.
After using the toning shampoo, apply a suitable conditioner to help maintain softness and detangling.
For additional conditioning products, browse the Beauty Fusion Conditioner collection.
Final Thoughts on Provoke Touch of Silver Shampoo
Provoke Touch of Silver Shampoo 150ml provides a convenient way to refresh blonde, highlighted, grey and white hair while reducing the appearance of unwanted yellow and brassy tones.
Its violet and blue pigment system helps support cooler-looking colour, while the cleansing formula removes everyday impurities.
The manufacturer highlights visible results after a single wash, making this shampoo particularly relevant for customers who want to refresh their hair colour between salon visits.
Whether you are maintaining platinum blonde highlights or naturally silver hair, PRO Touch of Silver Intensive Brightening Shampoo offers a practical addition to your colour-care routine.
Discover PRO Touch of Silver Shampoo and complementary hair care products at Beauty Fusion.
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